SFLIVE – Agenda

Street Fight Live25 - Welcome

Agenda

StreetFight follows the dynamic disruption taking place in multi-location (MULO) marketing. Our brand and agency readers, read StreetFight to stay informed on the events, innovations, and moves of their peers and competitors.

Please click on the session title for an overview.

 9:00

MULO (multi-location) brick-and-mortar brands are rapidly changing, along with consumer behavior. Using their smart devices and AI as their guides, how and where are consumers shopping these days?

             Nancy A Shenker, Street Fight
             Pepper the Robot, RobotLab

- The PEOPLE -

 9:20

Some people buy based just on TikTok and Reddit, while others still frequent their favorite store brands. Shopping online is now mainstream. Where are we moving? What are we buying? Learn what the changing face of today’s consumer looks like and how you can grow share of wallet — in both the physical and digital worlds.

              Elizabeth Lafontaine, Placer.ai             

 9:40

Pickleball, gamification, and restaurants that look like arcades. These are just a few examples of how eatertainment and sportainment are amping-up the shopping and dining experience. Learn how innovative companies are making their brands come alive and driving thousands of consumers to gather and spend.

              Erick Weiss, Honeysweet Creative
              Gabriel Alonso, Bebo Cafe Media           

10:00

Is “customer for life” a dated concept. What does it take to build long-term loyalty today? Points and rewards are simply no longer enough! Hear about what creative brands have done to encourage repeat spending and word-of-mouth.

              Rachel Noonan, Forward
              Reilly Newman, Motif Brands
              Dan Bejmuk, DreamBox           

10:20

From TikTok to YouTube Shorts, creators are everywhere—but are they delivering real results for MULO brands? Explore how marketers are leveraging influencer partnerships at scale, when it pays off, and how to separate creator gold from the hype.

              Emily Steele, Hummingbirds
              Ben Pashman, Creatify
              Jessyca Dewey, Y Collective

10:40

MULO brands today are often challenged with hiring and retention woes, even when they offer wages well above the minimum. Here are some creative ways to hire for your brand and how to prepare your workforce for the robot/human collaboration.

              Shane Lucas, A Great Idea

11:00

- The PLACEs -

11:20

Great brands sometimes pick lousy locations. Hear from the leaders in geographic and demographic trends about how to pick your next expansion market and even street corner or mall.

              Elizabeth Lafontaine, Placer.ai             

11:40

What brands and franchises are hot these days? A franchise pro shares some of the categories you may not have ever considered!

              Gregory Ugwi, WeFranch

12:00

How can technology help brands connect authentically with customers—whether they operate thousands of locations or none at all? Attendees will learn how both multi-location and non-location brands can harness localized content to scale engagement, build trust, and inspire action.

              Chris Yorro, Yelp
              Kevin Tarpey, Assembly

12:20

Who thrives? Who dies? And what is the role of PE firms in the new franchise ecosystem?

              Greg Majewski, Craveworthy Brands

12:40

- The PROFITS -

1:20

This session will focus on what’s working today for multi-unit and franchise brands. We will dig into local SEO, paid media, AI, content, CRM, and how agencies are helping brands bridge national strategy with local execution.

            Corey Quinn, Corey Quinn Inc.
            Brynn Gibb, Consumer Fusion
            Joe Soltis, Choice Local

1:40

Search is evolving? You’ll be able to see that for yourself as you look for products and services around LA, without ever leaving your chair. PLUS, the winner gets a terrific prize.

            Paige Sawin, SparkCatcher
            Nancy A. Shenker, Street Fight            

2:00

As AI reshapes how customers find local brands, search is changing fast. We will unpack how generative answers, zero-click results and other shifts in search behavior affect your brand’s visibility.

            Aaron Goldman, MediaOcean
            Brooke Henderson, Yext           

2:20

Everyone talks about attribution—but how much of it actually reflects reality? We will cut through the noise to explore what’s truly measurable, what’s marketing mythology, and how multi-location brands and agencies can build smarter, more accountable strategies.

            Jamie Adams, Scorpion
            Ryan Hicks, Franchise Supplier Network
            Shane Evans, Massage Heights           

2:40

You CAN be profitable and have a terrific culture. Today’s consumers are looking for heart and soul in addition to competitive pricing and good service. Find out how a major brand is building community and fans and learn from the experts how to be “Kindr” AND successful.

            Jessica Wiederhorn, Fat Brands Foundation
            Elaine Patel, Fat Brands
            Justin Freeman, Kindr

3:00
3:20

Join us as we explore how TikTok is expanding beyond mobile …. from CTV to Commerce Meida to DOOH … and reshaping the future of content across every screen.

            Dan Hight, Localogy
            Dan Page, TikTok

3:40

Sending out press releases is SO yesterday. Public relations is no longer the business of “smile and dial.” Hear from one of the world’s top PR firms what you should expect from your agency or in-house team today.

            Gabriella Velez, 5WPR
            Lori Ruggiero, 5WPR

4:00

Madison Avenue thinking has crumbled. And even agencies that were considered “cutting edge” 10 years ago are now challenged. What will the agency of tomorrow look like and how can you find and work with them?

            Michael Farmer, Farmer Company LLC
            Monica Field, Thunderly Marketing

4:20

Control, collaboration, and balance. LT reveals the results of its new Franchise study, revealing the gaps between what consumers want and what franchises are delivering (or not).

            Nick Dan-Bergman, LT
            Brad Stevenson, Neighborly

4:40

            Paige Sawin, SparkCatcher
            Nancy A. Shenker, Street Fight            

5:00