SFLIVE – Agenda Agenda Agenda Speakers Sponsorship Register Street Fight Agenda Speakers Sponsorship Register Street Fight StreetFight follows the dynamic disruption taking place in multi-location (MULO) marketing. Our brand and agency readers, read StreetFight to stay informed on the events, innovations, and moves of their peers and competitors. 9:00 What is the Future of MULO? - The PEOPLE - 9:20 Who is the New Consumer? 9:40 Experiences 10:00 What Does Loyalty Look Like Now? 10:20 Loyalty Programs that Rock 10:40 Creators Creators Everywhere! Hype or Marketing Superpower? 11:00 Where & What is the Talent? Culture, Workers, Robots & More 11:20 BREAK - The PLACEs - 11:40 Location, Location, Location 12:00 New Brick & Mortar Categories 12:20 What Can Major Brands Learn from Truck Stops? The C-Store Transformation 12:40 Booms & Busts 1:00 LUNCH - The PROFITS - 2:00 HYLOMOS: The Search Face-Off 2:20 Scanvenger Hunt Intro 2:30 Human Tech: Let's Get Phygital 2:50 Attribution: Truth or Fiction? 3:10 Transparency & Community: Brands With Soul 3:30 BREAK 3:50 Tech That Will Blow Your Mind (But Not Your Budget) 4:10 New Media: In and Out of Home 4:30 Where Does PR Fit in the MULO World? (And What Actually is PR in 2025?) 4:50 The Corporate/Local Debate: Who Owns What? 5:15 Cocktail Reception