SFLIVE – Agenda Agenda Street Fight Live Register Street Fight Live Register StreetFight follows the dynamic disruption taking place in multi-location (MULO) marketing. Our brand and agency readers, read StreetFight to stay informed on the events, innovations, and moves of their peers and competitors. 9:00 Welcome 9:10 Media Forecast 9:30 Scaling CTV Across 1,000+ Locations with AI 9:50 From Listings to Revenue: Optimizing Google Business Profiles at Scale 10:10 How we Increased Store Visits without Increasing Spend 10:30 BREAK 10:45 Better Together: Lowering Local CAC by Coordinating SEO & Paid Media 11:10 The Local Visibility Advantage: What Growing Restaurant Brands Do Differently 11:30 From CRM to Campaign: Activating First-Party Data Locally 11:50 Building Scalable Local Market Offerings Without Killing Margins 12:00 LUNCH 1:30 Rewarding the Wrong Metric: The High-stakes World of Media Attribution 1:50 We Tested 5 Attribution Models—Only One Worked 2:10 Incrementality Testing for Local Campaigns on CTV 2:30 From Rediscovery to Revival: MapQuest's Road Ahead 3:00 BREAK 3:15 AI of Mapping and Location Intelligence 3:35 Buying at Scale but Speaking witha Local Voice 4:05 Extending Retail Media into Local Channels 4:25 OOH and in-store RMN 4:40 Closing Session: What Will Actually Matter in Local in 2027