SFLIVE – Agenda Agenda Street Fight Live Register Street Fight Live Register StreetFight follows the dynamic disruption taking place in multi-location (MULO) marketing. Our brand and agency readers, read StreetFight to stay informed on the events, innovations, and moves of their peers and competitors. 9:00 Opening Case Study: The New Local Stack in Action 9:20 Scaling Creative Across 1,000+ Locations with AI 9:40 From Listings to Revenue: Optimizing Google Business Profiles at Scale 10:00 How We Increased Store Visits 18% Without Increasing Spend 10:20 What Happened When We Rebuilt Our Local Landing Pages 10:40 BREAK 11:00 Franchise Chaos to Central Control: A Governance Playbook 11:20 Automating Listings Across Yelp, Apple Maps, and Data Aggregators 11:40 From CRM to Campaign: Activating First-Party Data Locally 12:00 Building Scalable Local Market Offerings Without Killing Margins 12:20 Partnership-Led Growth: 40% of Pipeline from One Channel 12:40 LUNCH 1:40 From Clicks to Visits: Building a Real Attribution Stack 2:00 We Tested 5 Attribution Models—Only One Worked 2:20 Incrementality Testing for Local Campaigns 2:40 Why Our Attribution Was Wrong—and How We Fixed It 3:00 BREAK 3:20 Winning in Google Maps: A Local SEO Case Study 3:40 From Reviews to Revenue: Quantifying Reputation Impact 4:00 Extending Retail Media into Local Channels 4:20 Old Agency/New Agency Face-off 4:20 In-Store Media That Actually Drives Measurable Outcomes 4:40 Closing Session: What Will Actually Matter in Local in 2027 5:00 Cocktail Reception