xxxSFLIVE24 – Agenda – org

  8:30   BREAKFAST

  8:45   What the Heck is MULO? (The Evolution of Street Fight)
                Nancy A Shenker, Street Fight

  9:00   Are We Having Fun Yet?: MULO Experiences & Eatertainment
                Nick Dan-Bergman, Lane Terralever (LT)
                Jorge Barragan, The Picklr
                Storm Tussey-Haverly, IAAPA

  9:30   Beyond Gas & Cigarettes: The C-Store is Booming!
                Mike Templeton, NexChapter

10:00   How Do Your Customers REALLY See Your Brand
                Adam Dorfman, Reputation

10:30   Who is Today’s Consumer? What is Tomorrow’s Agency?
               Jason Goldberg, Publicis Groupe

11:00   Food & Restaurant Trends: What ALL Industries Can Learn
               Dan Bejmuk, Dreambox
               Greg Majewski, Craveworthy Brands

11:30   What’s in YOUR Bag? Retail Trends
               RJ Hottovy, Placer.ai

12:00   Steak & Ale: Nostalgia Brands are Back!
               Paul Mangiamele, Legendary Restaurant Brands

12:20   LUNCH & Virtual Scavenger Hunt

  1:00   Leveraging META’s AI Investment
               Brody Karmenzind, Meta

  1:30   AI & MULO: The Automation/Human Balance
              Joe Veverka, Microsoft
              Michael Chachula, Fat Brands
              Aaron Goldman, Mediaocean

  2:00   Future-Proofing Your PR
              Steph Hadas, 5WPR

  2:20   Is the Influencer Bubble Bursting? The Value of UGC
              Steph Hadas, 5WPR
              Emily Steele, Hummingbirds
              Elijah Khasabo, Vidovo

  2:45   The Real World Second Screen
              Sean Cheyney, Vistar Media

  3:05   BREAK

  3:25   Big Screens…Little Screens…Screens Everywhere! New Media Options
               Kevin Bartanian, KEVANI
               Lucy Kriz, Criteo
               Natasha Sinagoga, Ampersand

  3:45   Scaling Up and Lessons Learned: New MULO Categories
               Brad Stevenson, Neighborly
               Robin Page, Rowan
               Gregory Ugwi, WeFranch

  4:15   Location, Location, Location (& Removing Online Friction)
               Scott Williamson, Leasecake
               RJ Hottovy, Placer.ai
               Katie Moro, Productsup

  4:45   Wrap-up Announcement of Scavenger Hunt “Winner”
               Nancy A Shenker

  5:00   Closing Reception