xxxSFLIVE24 – Agenda

AGENDA

8:45 What the Heck is MULO? (The Evolution of Street Fight)
Nancy A Shenker, Street Fight

9:00 Are We Having Fun Yet?: MULO Experiences & Eatertainment
Nick Dan-Bergman, Lane Terralever (LT)
Jorge Barragan, The Picklr
Storm Tussey-Haverly, IAAPA

9:30 Beyond Gas & Cigarettes: The C-Store is Booming!
Mike Templeton, NexChapter

10:00 How Do Your Customers REALLY See Your Brand
Adam Dorfman, Reputation

10:30 Who is Today’s Consumer? What is Tomorrow’s Agency?
Jason Goldberg, Publicis Groupe

11:00 Food & Restaurant Trends: What ALL Industries Can Learn
Dan Bejmuk, Dreambox
Greg Majewski, Craveworthy Brands

11:30 What’s in YOUR Bag? Retail Trends
RJ Hottovy, Placer.ai

12:00 Steak & Ale: Nostalgia Brands are Back!
Paul Mangiamele, Legendary Restaurant Brands

12:20 LUNCH & Virtual Scavenger Hunt

1:00 Leveraging META’s AI Investment
Brody Karmenzind, Meta

1:30 AI & MULO: The Automation/Human Balance
Joe Veverka, Microsoft
Michael Chachula, Fat Brands
Aaron Goldman, Mediaocean

2:00 Future-Proofing Your PR
Steph Hadas, 5WPR

2:20 Is the Influencer Bubble Bursting? The Value of UGC
Steph Hadas, 5WPR
Emily Steele, Hummingbirds
Elijah Khasabo, Vidovo

2:45 The Real World Second Screen
Sean Cheyney, Vistar Media

3:05 BREAK

3:25 Big Screens…Little Screens…Screens Everywhere! New Media Options
Kevin Bartanian, KEVANI
Lucy Kriz, Criteo
Natasha Sinagoga, Ampersand

3:45 Scaling Up and Lessons Learned: New MULO Categories
Brad Stevenson, Neighborly
Robin Page, Rowan
Gregory Ugwi, Wefranch

4:15 Location, Location, Location (& Removing Online Friction)
Scott Williamson, Leasecake
RJ Hottovy, Placer.ai
Katie Moro, Productsup

4:45 Wrap-up Announcement of Scavenger Hunt “Winner”
Nancy A Shenker

5:00 Closing Reception
Meta HQ, Chicago

StreetFight follows the dynamic disruption taking place in multi-location (MULO) marketing. Our brand and agency readers, read StreetFight to stay informed on the events, innovations, and moves of their peers and competitors.