SFLIVE24 - Agenda

AGENDA

StreetFight follows the dynamic disruption taking place in multi-location (MULO) marketing. Our brand and agency readers, read StreetFight to stay informed on the events, innovations, and moves of their peers and competitors.

Please click on the session time for an overview.

8:30 Check-in Starts

9:00 What the Heck is MULO? (The Evolution of Street Fight)

How did we get here? The decade-long transformation of Street Fight and MULO (multi-location) business and what the future might hold.

Nancy A Shenker, Street Fight

9:10 Are We Having Fun Yet?: MULO Experiences & Eatertainment

Eatertainment, sportainment, and in-store/in-restaurant/in-hospitality experiences are booming. Here’s what you need to know to compete in a world where “memorable moments” rule and UGC (user-generated content) is commonplace.

Nick Dan-Bergman, Lane Terralever (LT)
Jorge Barragan, The Picklr
Storm Tussey-Haverly, IAAPA

9:40 Beyond Gas & Cigarettes: The C-Store is Booming!

We often don’t consider that highway stop as a MULO brand, but the category is booming! Even high-end retailers can learn from what C-stores are doing today.

Mike Templeton, NexChapter

10:00 The Evolution of Social Media Marketing

Social media is the #1 channel US-based consumers prefer for engaging with brands, and 24% of consumers now use it as a search engine. Is your organization ready to break down silos and leverage social media’s full potential for discoverability, customer acquisition, and retention?

Brooke Henderson, Yext

10:30 Who is Today's Consumer? What is Tomorrow's Agency?

One thing hasn’t changed…having insights into what consumers want and need. Hear from one of the biggest marketing companies what the buyer of the future is looking for and how to serve their needs.

Jason Goldberg, Publicis Groupe

11:00 Food & Restaurant Trends: What ALL Industries Can Learn

What’s on our plates and in our Door Dash history is a glimpse into the hearts and stomachs of today’s consumers. Restaurant trends can be translated into other MULO businesses too!

Dan Bejmuk, Dreambox
Gregg Majewski, Craveworthy Brands

11:30 What's in YOUR Bag? Retail Trends

Where are people shopping? What are they buying? The leader in retail analytics reveals what, where, and why consumers are purchasing. Hottovy will back up his presentation with data from the latest Placer.ai studies.

RJ Hottovy, Placer.ai

12:00 Steak & Ale: Nostalgia Brands are Back!

This iconic MULO restaurant brand made a comeback this year, using social media as an anchor in its marketing strategy. Find out why and how consumers love brands of the past and how Steak & Ale is performing after its relaunch.

Paul Mangiamele, Legendary Restaurant Brands

12:20 LUNCH & Virtual Scavenger Hunt

Details will be revealed at the event, as we all engage in a fun, engaging, and educational “hunt” for things near us at Meta’s headquarters.

1:00 Leveraging META's AI Investment

Learn how META’s AI investments are shaping the future of innovation and explore practical ways these advancements can support business growth for MULO brands.

Brody Karmenzind, Meta

1:30 AI & MULO: The Automation/Human Balance

What can be automated and what needs to be managed by flesh-and-blood humans? Learn how MULO is having an impact on the MULO landscape and how you can embrace AI without losing control of the things that really matter.

Joe Veverka, Microsoft
Michael Chachula, Fat Brands
Aaron Goldman, Mediaocean

2:00 Future-Proofing Your PR

The old “newsroom” is dead. Lines have blurred between public relations and advertising. But earned media is alive and well. Here’s why PR still matters and what agencies are doing to respond to it. PLUS, here’s how to ensure your brand gets the type of media mentions it deserves.

Steph Hadas, 5WPR

2:20 Is the Influencer Bubble Bursting? The Value of UGC

UGC (user-generated content) has been booming. But are consumers seeing beyond the TikTok reviews and unboxing Reels? Here’s how to use UCG smartly without blowing your marketing budget on the wrong “influencers.”

Steph Hadas, 5WPR
Emily Steele, Hummingbirds
Elijah Khasabo, Vidovo
Joseph Perello, Props

2:45 The Real World Second Screen

Brands have an opportunity to engage consumers in real-time with strategic DOOH advertising. We will explore how high-dwell locations have become the “second screen” for impactful brand engagement.

Sean Cheyney, Vistar Media

3:05 BREAK

3:25 Big Screens...Little Screens...Screens Everywhere! New Media Options

Options for media are growing (and shrinking). From new OOH (out-of-home) options and retail networks to hyper-local TV, learn about how brands are reaching customers wherever they are.

Kevin Bartanian, KEVANI
Lucy Kriz, Criteo
Natasha Sinagoga, Ampersand

3:45 Scaling Up and Lessons Learned: New MULO Categories

These brands and categories didn’t exist 10 years ago and now have 50+ locations! From zero to thousands of locations, these MULO businesses have found unique consumer needs and are fulfilling them. They’ll share the good, bad, and ugly of scaling. Plus, learn about a unique new company that’s making franchising simple for new and scaling brands.

Brad Stevenson, Neighborly
Robin Page, Rowan
Gregory Ugwi, Wefranch

4:15 Location, Location, Location (& Removing Online Friction)

Where you build your next brick-and-mortar and target your online marketing are critically important. Location matters more than ever in today’s omnichannel world.

Scott Williamson, Leasecake
RJ Hottovy, Placer.ai
Katie Moro, Productsup

4:35 5 Technologies Every MULO Business Needs

StreetFight’s Nancy Shenker leads a discussion on her views about the essential technologies that will drive success for multi-location businesses in today’s fast-paced market.

Matthew Montoya, Constant Contact
Jamie Adams, Scorpion
Brooke Henderson, YEXT
Nancy A Shenker, Street Fight

4:55 Wrap-up Announcement of Scavenger Hunt "Winner"

We’ll recap today’s takeaways and announce the “Near Me” Scavenger Hunt grand prize winners.

Nancy A Shenker, Street Fight

5:10 Closing Reception

Meta HQ, Chicago