SFLIVE26 – Speakers StreetFIght Live26 Speakers Include: Street Fight Live Register Street Fight Live Register Jamie AdamsChief Revenue Officer ScorpionJamie Adams is Chief Revenue Officer at Scorpion, overseeing Sales, Business Development, and revenue strategy. With nearly 16 years of experience, he has helped B2B and B2C organizations leverage digital media to grow revenue and expand market share. Jamie specializes in digital marketing campaign execution and sales leadership. He earned a bachelor’s degree in computer information systems from Louisiana Tech University. Outside of work, Jamie enjoys reading about leadership, watching football, playing tennis, and playing the drums. He also enjoys running and spending time with his niece and nephews. Linkedin Linkedin Andrew BeckmanFounder and CEOLocation3Andrew Beckman is the Founder of Location3, where he helps franchise and multi-location brands grow through local search, paid media, and marketing technology. With nearly 30 years in digital marketing, Andrew is a frequent speaker on AI, local SEO, and the evolving customer journey. Linkedin Rachel Blank Head of PartnershipsAdImpactRyan Hicks has spent over a decade serving the franchise community as a trusted technology advisor, driving growth through expertise in franchising, strategy, AI, and business development. He is managing partner of Franchise Supplier Network and partner at Cornerstone Franchise Partners, owner of two franchisors. Ryan created the Modrn Business Podcast, hosts the Springboard event for emerging brands, and co-founded Franchise YoungConference for Millennial and Gen-Z executives. A Certified Franchise Executive, he serves on the International Franchise Association’s Marketing & Innovation Committee and previously on its FranPAC Task Force. Based in Dallas, he enjoys reading, traveling, chess, tequila, and discovering great restaurants. Linkedin Kent DoyleDirector of Media & Alternate ChannelsRita’s Italian IceKent Doyle is a franchise growth and transformation executive with more than two decades of experience building scalable systems across multi-location brands. As Director of Media & Alternate Channels for Rita’s Italian Ice & Frozen Custard, he leads media for national and local marketing, digital platform governance, and third-party delivery strategy across more than 500 locations. Kent specializes in connecting technology, data, brand strategy, and franchisee adoption to drive consistency, efficiency, customer growth, and local execution. Linkedin Katherine EddlemanCo-Founder and CEORegions BankAs Senior Vice President, Manager of Paid Media at Regions, Katherine directs paid media initiatives, focusing on brand awareness and digital strategy within the banking sector. Eddleman’s responsibilities encompass managing and developing comprehensive media plans to enhance brand visibility and engagement. Katherine has a history of advancing through digital marketing roles, demonstrating a consistent progression in strategic oversight and execution. Her expertise lies in translating marketing objectives into actionable media campaigns that resonate with target audiences. Linkedin Linkedin Hans FischmannVP of ProductsAdRollHans Fischmann is the Vice President of Product at AdRoll, where he leads strategy and development of AI-driven marketing technology for B2B and B2C marketers. With more than 25 years of experience across media, data, and technology, he is best known as the inventor of Pause Ads, which earned back-to-back Emmy® Awards for transforming connected TV advertising. He has also pioneered advances in retail media, guided product teams at Apple, AT&T, and Xandr, and is a frequent speaker at global industry events.. Linkedin Jonathan FrangakisChief Commercial OfficerReveal MobileJonathan Frangakis is known for his pivotal role in pioneering out-of-home performance measurement. Co-founding Mira alongside his brother Gabe, their innovation ultimately led to the acquisition of the company by Reveal. Today, as the Chief Commercial Officer at Reveal, Jonathan remains at the helm, directing the company’s industry-leading out-of-home business unit. Linkedin Mike GaydosEVPSparkcatcher MediaMike Gaydos is EVP of Sparkcatcher Medeia, an innovative agency that uncovers hidden local market revenue for enterprise brands with multiple locations or service areas. Through harnessing extensive datasets and meticulously analyzing individual trade areas, Sparkcatcher Media captures a targeted audience on a large scale. Mike has produced award-winning campaigns for clients like JetBlue and Johnson & Johnson, and has been a key driver in building Sparkcatcher’s brand and technology stack. Linkedin Michael GuerityVP Market Intelligence & Strategic CommunicationsBIAMichael Guerity oversees strategic communications, market positioning, research storytelling, content development, and industry engagement while helping shape the development, delivery, and application of BIA’s U.S. local advertising forecast intelligence, market analysis, and strategic insights for organizations across the media and advertising ecosystem. He joins BIA with more than 20 years of experience spanning media, advertising, marketing, SaaS, and business strategy. Previously holding senior leadership positions at Cox Media Group and Sinclair Broadcast Group’s Drive Auto division.. Linkedin Corbett GuestPresident & Chief Strategy OfficerImaginuityAs the President and Chief Strategy Officer for the agency, Corbett focuses on the next horizon of technology and brand experience, steering the company and its clients towards and beyond the future. He also oversees all Strategic, Media, Creative, Account, and Technology services Linkedin Trevor HamiltonManaging DirectorKochavaTrevor is Managing Director of Atlas Performance by Kochava, the leading omnichannel measurement and attribution company. With nearly two decades of experience driving growth across the ad tech landscape, Trevor has held senior revenue leadership roles at companies including Boxfish, Amobee, and Velti, where he helped scale sales organizations and deliver transformative client outcomes. He is dedicated to advancing customer-driven innovation and helping publishers and platforms connect their media investments to real-world business impact. Linkedin Linkedin Greg LieberHead of Platform PartnershipsComcast – Universal AdsGreg Lieber is the Head of Platform Partnerships at Universal Ads, Comcast’s self-serve Connected TV (CTV) advertising platform. In this role, he leads ecosystem growth, strategic integrations, and commercial frameworks to make premium TV advertising as accessible and seamless as social media. Greg is a seasoned business development leader with over two decades of experience scaling tech partnerships, having previously served as Director of Platform at Twitter, Head of Partnerships at VidMob, Head of Global Partnerships at VaynerMedia, and co-founder of SHIFT. Linkedin Elyse LupinPresident & FounderElysium Marketing GroupElyse Lupin is the founder and president of Elysium Marketing Group, a full-service marketing agency specializing in digital marketing, public relations, and creative services for franchise brands including Ace Handyman Services, My Salon Suite, and PrimoHoagies. With experience spanning emerging brands to hundreds of locations worldwide, Elyse was recently named #26 on FranchiseVoice’s inaugural Top 100 Franchise Influencers list. Linkedin Kaci McBrideSenior Director, Market Strategy & InsightsSOCiKaci McBride is Senior Director of Market Strategy & Insights at SOCi, where she leads the cross-functional team responsible for customer intelligence, branding, and content strategy for the company’s go-to-market efforts. Over more than five years at SOCi, she has built the insights function behind the company’s research on local search, social discovery, and AI-driven visibility – work she shares regularly through SOCi’s Local Memo and SEO Juice series. Linkedin Matt McLeggonSVP Advanced SolutionsMagniteMatt is Senior Vice President, Advanced Solutions at Magnite. Matt’s team focuses on developing and bringing to market new technical solutions and strategic initiatives. Matt also leads Magnite’s Media Owner Advisory Board, working closely with leading media owner executives to address the ecosystem’s most pressing challenges and opportunities. He has over a decade of experience in advertising technology, having cut his teeth building technology and data partnerships for FreeWheel. Linkedin Carl NeilsonStrategic Growth ManagerTomTomAt TomTom, Carl helps global enterprises unlock value from location intelligence, mapping, navigation, and geospatial data solutions. He works with TomTom‘s strategic customers across industries including advertising, mobility, automotive, analytics, and data platforms, helping organizations leverage location technology to improve decision-making, customer experiences, and business outcomes. Carl partners with some of the world’s leading brands to develop innovative uses for location data in an increasingly AI-driven marketplace. Linkedin Don Norton General Manager of Data Solutions AdImpactDon Norton is a 20+ year veteran of media and advertising technology, with deep expertise across digital ad tech, mobile intelligence, and data solutions. He currently serves as General Manager of Data Solutions at AdImpact, where he leads efforts to bring industry-wide ad intelligence to market. Previously, Don was President and Chief Revenue Officer at Infillion, and spent a decade at Google leading Entertainment partnerships and business development. Linkedin Adam TerranovaSr Director of MarketingAuthority BrandsAdam Terranova served in the United States Marine Corps and started in franchising in 2013 as a result of “UnderCover Boss” with the Philly Pretzel Factory brand. He continued his time in franchising with a platform holding company WOWorks that focused on restaurants where he was ahead of the trend with delivery, online ordering and expanding other revenue channels. Prior to franchising, Adam worked for what is now iHeart Media and other advertising agencies in many different verticals. Linkedin Linkedin Rachel WilliamsSr. Director of StrategyHarmelin MediaRachel Williams is a Senior Director of Business Strategy at Harmelin Media where she advises brands on how to win at the local level through smarter market prioritization, consumer insights, and performance measurement. Her work spans new business initiatives and regional to national clients in the grocery, banking, restaurant, and retail categories. Rachel is passionate about bridging analytics and strategy to turn local market complexity into clear, actionable business decisions. Linkedin Linkedin Interested in speaking at Street Fight Live? Let us know here.